When running a business in the digital realm, change should be your only constant! However, here’s a cold truth: thousands of eCommerce entrepreneurs stop experimenting or updating their websites or strategies once they find a few high-selling products from their niche.
While this might seem okay, it’s not. eCommerce stores tend to lose their customers once they stop updating their websites. Moreover, with over 75% of consumers admitting to judging a website’s credibility based on its website design, you can’t risk your business.
This guide walks you through the basics of a website re-design that will help you attract more potential customers to your business.
But, When Should You Redesign A Website?
When you think of it, there’s no ideal time for re-designing your website. Being a business owner, you can re-design your website whenever it seems fit. However, if you’re looking for clear indicators, here’s a list of key pointers to help you get an idea.
- The layout is obsolete or doesn’t accurately represent your brand.
- Your website has a high bounce rate (customers tend to abandon your website without exploring many pages).
- You’re unable to reach your target sales or the number of conversions.
- Your target keywords aren’t performing effectively on search engines
- Your website’s content is sparse, ineffective in communicating your message and fails to add value to the visitors.
So now that you have a clear idea of some crucial factors that push a website’s re-design let’s look at some necessary steps involved in the process.
Tips To Re-design Your Website Effectively
- What’s your end goal for a website redesign?
To get started with your website re-design, you must first address the “why.” You can’t simply wake up one day and decide to revamp your website. There should always be a valid cause for considering a redesign. Excuses like ‘Well, it’s been a long since we’ve done one’ or ‘My rival recently performed a redesign’ aren’t sufficient enough.
When redesigning, remember that your website’s functionality is as important as its appearance. Be very exclusive about the end goals of your website during its redesign. Once you’ve laid out the crucial factors, connect those goals to outcomes. Besides, it might also help if you looked at the critical metrics of your website. When confused about where to start, targeting the key stats could be a good start.
- Re-define your brand narrative
When revamping your website, ensure you’re clear about your brand’s identity, narrative, and whether or not it’s adding a unique value proposition. Once you’re precise with your brand language, you’ll have help maintaining uniformity across the website.
Plan a re-design so that every visitor on your website should know exactly what you do, how it could help them, and why they should stay on your site rather than go to a competitor’s. For example, consider whether you want to deliver a specific message or modify your branding for a particular product.
- Curate your content to tell a story
Focusing on content during re-design is often the most challenging task of revamping your site. It’s easy for teams to become overly eager and want to start designing so they can see their hard work come together.
While it’s the most enjoyable portion, it comes with its drawbacks. You can’t fit your content after a re-design. Not curating your content before a re-design is one of the worst mistakes store owners make. Trying to fit content into an existing design creates elements that don’t align with your brand aim or focus and usually forces you to make design revisions or sacrifice the quality of your content.
Therefore, it’s always smart to write content and re-design your website based on your requirements.
- Don’t forget to include new elements
While re-designing your website, don’t forget to add new elements, especially the ones that will revamp your operations. When including new elements on your website, you open up new opportunities and add to your website’s potential to attract new customers.
For instance, considering how cryptos are one of the most in-demand means of payment, you could incorporate them into your website. However, this doesn’t necessarily mean you’ll have to invest in developing a payment gateway. With innovative plugins from https://coingate.com/plugins/wix, you can quickly start accepting crypto payments in a few clicks.
- Define your buyer persona clearly
Being a website owner, you might be under the impression that it’s only about you. However, in reality, it isn’t. Your website is more about your customers than you. When they land on your website, they ask themselves, ‘what’s in it for me, and how will it help me?.’ So while redesigning your website, it’s always smart to categorize your buyer personas.
By categorizing your website on the buyer personas, you can speak to your visitors in a way that appeals to them. For instance, you could categorize them as a business traveler, a CEO, an event planner, or a couple organizing their wedding reception. So based on your customers, you can easily divide and categorize them into different personas and focus on them individually.
Now You Know!
This brings us to the end of our blog on the top ways to redesign your website. However, don’t forget to see the bigger picture while you’re at it. Remember, your core focus should be your customers and the other hit elements of your website. All the best!